BRIANNA WELBORN

SKILLS

  • Adobe Creative Suite
  • WordPress & Elementor Pro
  • Microsoft Office
  • Google Workspace
  • Customer Relationship Management (CRM)
  • Project Management
  • Process Optimization
  • Content Strategy & Creation
  • Creative Writing
  • Web Design
  • Graphic Design
  • Photography
  • Social Media Marketing
  • Branding & Identity
  • Attention to Detail
  • Quality Control

WORK EXPERIENCE

Jet Acquisitions

An aircraft acquisition company

Operations Manager (February 2023 - May 2023)

  • Continued responsibilities of previous role with Jet Acquisitions
  • Took on additional responsibilities of client & contract management, on- and off-market aircraft analysis, and marketing strategy
  • Established project management systems and standard processes
  • Built out the framework, branding, and business process for Vault Aircraft Records, a subsidiary of Jet Acquisitions

Multimedia Specialist (June 2020 - February 2023)

  • Built, designed, created copy, and managed website including interactive client portal
  • Defined brand guidelines
  • Optimized acquisition process resulting in 2x client capacity
  • Managed acquisition cycle for 35+ clients which included coordinating contracts and closings
  • Managed research team responsible for on- and off-market aircraft
  • Created print and digital advertisements
  • Worked on contracts and Letters of Intent
  • Managed due diligence process for potential aircraft
  • Assessed aircraft history and financials to complete valuations and determine if aircraft met our and clients’ acquisition criteria

Bentkey Ventures

A Media Production company

Post-Production Quality Control Specialist (April 2022 - February 2023)

  • QC’d and uploaded daily podcasts, original videos, documentaries, and promotional content from the Production and Marketing teams for the 7 marquee Daily Wire hosts, PragerU, and special guests
  • Ensured title, description, thumbnails, and videos met the standards of the DW brand before going live
  • Crafted a 30-page document on DW QC & upload standard practices
  • Created a project management system to enable the daily QC and upload of 65+ pieces of content across DW shows

Parachute Bridge

A non-profit, education to workforce company

Associate Director of Marketing (January 2020 - June 2020)

  • Managed website, social media presence, and ad campaigns for a non-profit education company that pivoted from an in-person outdoor experience for high school grads to a virtual career transition nonprofit that helped 120+ graduates secure jobs during the COVID-19 pandemic
  • Trained and onboarded all company interns
  • Coordinated fundraisers and events
  • Established a project management software

Visual Content Marketing Specialist (May 2019 - January 2020)

  • Created content for social media and website to tell company story
  • Developed brand guidelines and communication plans
  • Designed digital marketing content, pitch decks, and print media

Pazzi's Pizza

Fast-Casual Pizza Chain

Director of Marketing (July 2019 - May 2020)

  • Created Pazzi’s Pizza brand, including brand guidelines, logo, website, digital & print marketing materials, and physical signage
  • Established brand at 5 locations by rebranding locations from Uncle Maddio’s Pizza to Pazzi’s Pizza and developed an individual marketing strategy tailored for each
  • Managed marketing avenues for all 5 locations including Facebook (10k across all pages), Instagram, Twitter, Text/SMS audience (20k), Email/Mailchimp audience (70k), and more
  • Maintained and expanded brand audience by 15% across marketing avenues after rebranding stores from previous brand
  • Photographed food, products, and staff for use in marketing campaigns and web advertising

Uncle Maddio's

Fast-Casual Pizza Chain

Multimedia Specialist & Content Creator (November 2015 - July 2019)

  • Created social media content for Uncle Maddio’s.
  • Promoted to Director of Marketing of Pazzi’s Pizza when the 5 locations left the Uncle Maddio’s franchise.

Clicks Talent

Influencer Marketing Agency

Content Creator (March 2018 - March 2019)

Scott Michael Anna Photography

Event Photography

Photography Assistant (January 2017 - June 2017)

Peter McIntosh Photography

Photography Company

Photography Assistant (August 2016 - June 2017)

EDUCATION

Bachelor of Arts in Media Production, Emerson College (Fall 2017 - Spring 2019)

Studied Media Production with a focus in Production Management and Creative Writing. 

Organizations:

  • Emerson Christian Fellowship
  • SPEC (Student-Run Screenwriting Club)
  • New England Chapter of the Society of Professional Journalists

Associates of Applied Science in Photography, North Georgia Technical College (Fall 2015 - Summer 2017)

Graduated with Honors.

Organizations: 

  • Student Photographic Society
  • Georgia Professional Photographers Association

LICENSES & CERTIFICATIONS

SOCIAL MEDIA EXPERIENCE

Ideation, creation, scheduling, and execution of all social media content and campaigns.

 

https://www.facebook.com/vetrewards

https://www.instagram.com/veteransadvantage/?hl=en   

https://www.linkedin.com/company/1572636

I quality controlled, uploaded, and published content. I also sent videos off for publication. 
 
 
 
I worked with the producer to create a monthly content schedule. We would plan when to release breakouts, shorts, interviews, outtakes, and quotes. When we had special content, we would break down how to best deliver them to the audience using short form and longer form video, when to release to get those most out of Klavan’s audience, and how to title it to catch attention but not mislead viewers. I created titles, descriptions, thumbnail ideas, and on occasion, thumbnails. 
 
My other responsibilities included creating videos, approving content, quality controlling videos, uploading, and publishing video content. 
 
I handled analytics and performance data on YouTube and podcast platforms (Spotify, Apple Podcasts, etc.). I came up with new ideas on how content could perform better and implemented them. 
 
I quality controlled, uploaded, and published daily video content including special content.
 
I quality controlled, uploaded, and published daily video content including special content.
 
I quality controlled, wrote copy, uploaded, and published daily video content including special content.
 
I quality controlled, uploaded, and published video content.
 
I quality controlled, uploaded, and published daily video content including special content.
 
I quality controlled, uploaded, and published daily video content including special content.
 
The owners wanted an active Instagram account for the business, but not to grow it. The aviation industry is a tight-knit community, and it worked for us to keep the channel as is. Most of our marketing was traditional marketing (print, magazines, etc.).
 
In 2019, I started Parachute social media accounts and grew our initial audience. After I left in 2020, I built out marketing strategies as a freelancer that were executed by interns.
 
I worked mostly as a content creator. I was shooting photography, building graphics, writing copy, and creating general foodie content for Facebook.